Having previously worked with Fantastic Media, VIDA approached the Birstall based Marketing agency with the key objective in mind to improve the visual identity of the VIDA brand and reposition the business services on offer to add clarity to the overall offering. Following an in-depth INSIGHT workshop, the team at Fantastic Media had the opportunity to get to know our business and proposed a marketing strategy to elevate the brand.
The brand refresh has included a change of company name from VIDA Architecture to VIDA Architects, to reaffirm the business proposition. The new look and feel of the VIDA brand takes direct inspiration from blueprint drawings and strengthens their expert architect positioning. This brings a structure, identity and personality to the brand and builds on the already strong reputation as experts in the industry. Fantastic also helped to solidify our approach to architecture and consultancy through to a completed project. Although this was previously mentioned on the website, it did not have a strong marketable structure of its own. Creating an arrangement which clearly defined the VIDA process and consistent messaging to compliment this, Fantastic have helped to reposition the brand in a way that allows prospects to easily digest the business offering and buy into the brand equity.
â€œWe already had a great relationship with VIDA, and we are happy to strengthen this by bringing VIDA an exciting new edge to the business.â€ said Andrew Hobson, Managing Director of Fantastic Media.
â€œWe are looking forward to working with Fantastic Media on bringing a new creative position to our business.â€ said Andrew Stoddart, Managing Director of VIDA Architects. â€œBuilding on an already existing relationship, the team took the time to listen to our objectives and proposed a strategy to help us achieve every one of them.â€